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Selected Work

In-house product design, systems and team leadership.

Ableton Move UI: Icons and Loop Overview

I collaborated with the Hardware team on the user interface of Move, designing the icons for the audio effects and creating visual representations for both progress bars and loop overviews.

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Integrating Research, Design & Marketing: Ableton New Product Releases

Developing unified discovery methodologies to inform cross-disciplinary product experiences - a strategic response to organizational challenges and transformations.

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Image showcasing HelloFresh Design System Unification

HelloFresh Design System Unification

Leading HelloFresh's design system transformation from fragmented tooling to a unified foudatiom serving multiple brands and markets

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SeaWatch's cover image showcasing a photo of the Mediterranean Sea

From Brand Identity to Digital Systems: SeaWatch's Visual Transformation

Supporting SeaWatch's humanitarian mission through creating a cohesive visual language and designing digital experience that amplifies their critical rescue operations in the Mediterranean.

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SeaWatch's cover image showcasing a photo of the Mediterranean Sea

SumUp: Path to a Cohesive Design Language

As Creative Design Lead at SumUp, I led a transformative initiative to unify the company's digital brand experience across 33 global markets. Working with a cross-functional team of 12 designers, we refreshed the brand identity's foundational elements and successfully deployed them across all customer journey stages.

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