Ableton Move UI: Icons and Loop Overview
I collaborated with the Hardware team on the user interface of Move, designing the icons for the audio effects and creating visual representations for both progress bars and loop overviews.
Integrating Research, Design & Marketing: Ableton New Product Releases
Developing unified discovery methodologies to inform cross-disciplinary product experiences - a strategic response to organizational challenges and transformations.
HelloFresh Design System Unification
Leading HelloFresh's design system transformation from fragmented tooling to a unified foudatiom serving multiple brands and markets

From Brand Identity to Digital Systems: SeaWatch's Visual Transformation
Supporting SeaWatch's humanitarian mission through creating a cohesive visual language and designing digital experience that amplifies their critical rescue operations in the Mediterranean.

SumUp: Path to a Cohesive Design Language
As Creative Design Lead at SumUp, I led a transformative initiative to unify the company's digital brand experience across 33 global markets. Working with a cross-functional team of 12 designers, we refreshed the brand identity's foundational elements and successfully deployed them across all customer journey stages.
